From page 58 of ToyFare Magazine #153:
"The 30th Anniversary of Empire Strikes Back, plus the revelation that Boba Fett will be appearing in the animated Clone Wars series, really triggered our decision," says Derryl DePriest, Vice President, Global Brand Marketing at Hasbro, Inc. "We decided to give fans the one figure that was promised so tantalizingly but never really delivered in the way it was offered. I ordered six of these myself as a kid with the relentless hope that I would get one that fired. Now, 30 years later, my wish is finally fulfilled."
Thanks to BFFC fan Peter G. for the tip and TF.N for typing the excerpt.