Announced at Star Wars Celebration Chicago. SDCC 2019 exclusive for $24.99 (although StarWars.com says $27, so including tax presumably).
According to sdccblog.com, via Hasbro, it “may be available at other select conventions in North America, South America, Australia, and Europe”, as well as select retailers in Asia.
As of June 2019, we know it will also be available through Hasbro Pulse online in September 2019.
Ranked #12 out of 12 in this category