Numbered edition size of 300.
Retailed for $25.
Back of the packaging says "The Mysterious Mandalorian Bounty Hunter," which is canonically incorrect. Boba Fett isn't Mandalorian.
The packaging also says "Boba Fett's cult following and backstory inspired this Star Wars dog toy, designed to be a legend among your pet's toys."
In June 2017, StarWars.com listed this as an SDCC 2017 exclusive... huh?
From the manufacturer:
Boba Fett's cult following and backstory inspired this Limited Edition Star Wars Dog Toy designed to be a legend among your pet's toys. The ace tracking skills of your best friend will beat the crafty and relentless Boba Fett at his own game.
* For small to medium-size dogs
* A limited-edition dog toy from our exclusive STAR WARS pet fan collection
* Collector's edition box for storage and display