
FORA.tv has a video from the January 2010 DLD [Digital Life Design] Conference in Munich, where Peter Hirshberg talks with Tim Kring, creator of the TV show "Heroes," about how Boba Fett was the start of transmedia/cross-platform storytelling:
You can watch the entire conference at fora.tv.
Contact us and we'll get right on it.
I couldn't be more proud in a way. ^_^
"Star Wars" didn't start this. Plenty of other media before it had characters appear in one form of the media, then move over to another.
In this context, I think it's an example of one small move transferring medias before its time and becoming very, very, very successful. And it makes for a catchy presentation.