BFFCBOBA FETT FAN CLUB
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Media Kit


The Boba Fett Fan Club is a not-for-profit, unofficial web site since 1996. Everyone involved volunteers their time. We operate without membership or licencing fees. We keep our expenses bootstrapped and all advertising revenue covers those third-party expenses.

We're picky about advertising. We won't put up an ad unless we have used the merchant or we know it's relationship to the Star Wars community.

Unlike many Star Wars sites, we don't share or sell your e-mail address or otherwise entice you to give away your personal information — such as "liking" a brand on Facebook or "following" them on Twitter. We believe that crosses the line and we vow to never follow that trend. Instead, we just provide unobtrusive, relevant affiliate links.

Here at The Boba Fett Fan Club, we care about appropriate and helpful ads because we trust and value your visit to the site and we see it as providing value to the fan site community.

Demographics

We believe in sharing some of our actual analytics, both for prospective advertisers and curious readers.

Avg. Annual (5/29/2015 – 5/29/2016)

Readership 399,000+ visits
908,000+ pageviews
62% bounce rate
Location 63% U.S. visitors
8.2% United Kingdom
4.3% Canada
2.9% Germany
Note: Mexico also ranks very highly on our Facebook page, above the U.K.
Gender 82% male
18% female
Note: 61% accuracy, but similar stats via Facebook Insights
Age 28.6% 18–24 years old
31.4% 25–34 years old
30% 35–44 years old
Note: 24% / 26% / 27% on Facebook

Affiliates and Advertisers

Here is a breakdown of our affiliates and advertisers that we currently run.

Industry Advertiser Why We Chose Them
TOYS Entertainment Earth has Boba Fett and Mandalorian exclusives, along with great prices, sales, frequently free shipping, and great customer support.

Sideshow Collectibles makes premium, unique Boba Fett statues. They are hand-crafted with great artistry and often very limited edition, sometimes costing thousands of dollars.
We also experiment with rare collectibles that frequently find themself for sale on the largest auction site, eBay. When and where appropriate, we link to specific search results, where you can review each seller and decide whether or not to bid.
Things From Another World (TFAW) is go-to shop for the latest Star Wars comics by Dark Horse, the publisher who brought Boba Fett out of the Sarlacc once and for all.
Super Hero Stuff is a boutique toy store that often has rare and/or imported Boba Fett toys that are hard to find on the second-hand market. By pointing to a quality store rather than eBay, fans can enjoy an easier checkout experience.
The classic company LEGO has made nearly a dozen Boba Fett products. Connecting with the manufacturer provides an obvious option for fans to pick up the latest set.
BOOKS Boba Fett appears in hundreds of books, guidebooks, and magazines. Along with pre-orders, Amazon has superb inventory and competitive pricing on books new and old, as well as a way for independent sellers to work with them, offering more vintage and rare items.
Chronicle Books and Random House both publish high-quality books that frequently feature Boba Fett. Linking directly to the publisher gives peace of mind to buyers.
Forbidden Planet, a U.K.-based shop, sells several Boba Fett items, including an exclusive comic book cover that's quite popular.
MEDIA Angry Birds Star Wars — versions one and two — are wildly popular games for iOS, available via iTunes. Both include Boba and Jango Fett. We connect up with the Apple Store.
Boba Fett has appeared in countless video games. Gamespot provides a storefront for new and used games across all kinds of platforms, along with regular sales.
APPAREL TeePublic / Busted Tees, Hot Topic, Spirit Halloween, HalloweenCostumes.com, and Spencer's each has unique and often exclusive Boba Fett and Star Wars merchandise which fans seek out year round.


Ad Specs

For banner ads, we run three ad units. We host all of the image assets on our CDN in order to provide the utmost control of what appears on this site at all times. We track impressions and click-throughs. And we can control an ad to be exclusive in one or all positions on any given timeframe. See below for image dimension and text character constraints.





Ad Units

  • View Example Horizontal
    • Linked Banner: up to 768 x 90
    • Linked Text: up to 90 characters
    • Display: almost every page on this site
  • View Example Square
    • Linked Banner: up to 180 x 180
    • Linked Text: up to 45 characters
    • Display: Home Page (below the fold), Bounty (above the fold), News (above the fold)
  • View Example Vertical

    • Linked Banner: up to 120 x 600
    • Linked Text: up to 45 characters
    • Display: Bounty (below the fold), News (below the fold)

Other Specs

  • File Size: under 200kb
  • File Formats: JPG, GIF, PNG

Our Needs

We're not looking to run just any ad. We're also volunteering to run this site for the fans. With this great and lasting hobby, here are some our options for one month of rotating and/or static placement:

  • Giveaway or contest. In the past, we've given away convention tickets, action figures, and even a Boba Fett statue.
  • Online credit. Like comissions, but functional for retailers that aren't stocked with Fett per-se; the limitation here is within the world of Star Wars, as we're giving it back.

Contact us.


Last Updated: May 30, 2016