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Fett to become M&M

Published by in Collectibles

As part of a cross-branding campaign between the candy company Mars (M&M’s and Skittles) and Lucasfilm’s Revenge of the Sith, Boba Fett will take the shape of a round chocolate candy.

M&M Fett, from Chicago Sun Times newspaper ad

The Star Wars Mpire campaign promises to be very fun. They are introducing dark chocolate M&Ms which will be known as “Sith Mix”, while the milk chocolate ones will be called “Jedi Mix”. We’ve already seen Jedi Master “M”, the M&M character dressed as a Jedi, but we will also see new package art, posters, and life-size standees of M&M Darth Vader, Darth Maul, Princess Leia, Han Solo, C-3PO, R2-D2, Boba Fett, and many more. Fans are sure to get a kick out of them.

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