I believe the reason that this movie hasn't been hyped as much due to the fact that it is a low budget film in comparison to the other mega block busters this summer. Why spend more in marketing that in production?
Kung Fu Panda was the most anticipated kids movie (skadush) this summer and the little snipet that was the trailer was all it took for me and my kids to decide that we needed to mark AUG 15th for this movie. Once again the marketing genius of STAR WARS was evident as they rode the wave of KUNG FU PANDA, besides STAR WARS has a fan base and a year long marketing caimpaign thanks in large part to their toys and video games.
When the dust settles, this movie will have no doubt made many times more than it's budget, placing it atop the franchise in earnings to cost numbers in its first run.
To top it off, it looks good, but not sure how much it will differ from the CARTOON NETWORK version three years back.
"We do bad things to worse people"